(RED) Campaign Off To A Bad Start

Well, I have already written about the ridiculous $300 shoes that Bono would like people to buy in order to contribute to charity through his (RED)campaign. Even though less than $20 actually goes to charity. It has now come out that the campaign has spent close to $100 million in just marketing cost. On top of that, the charity has only been able to bring in a meager $18 million dollars. If this isn't a waste I don't know what is. Sounds like Bono is going to have to come out and do some damage control for this. The whole concept of the line just sounds off. The idea that people are expected to pay more money for clothes than usual, but only a small percentage of the extra money actually goes to the charity, the rest is kept by the company. So instead of billion dollar corporations donating a part of their proceeds to charity, they are actually making more profit off of their gullible customers.
Granted, after seeing Bono on Oprah I ran out to by a (RED) t-shirt. Luckily for me the Gap store that I went to didn't have any in stock. You can read more about the short comings of the (RED) campaign here.